Historically, "influence" has been reserved for select high-profile celebrities and people. But in today's ever-evolving world, social media has democratized it, and it's reshaping the marketing industry.
Neal Schaffer, an internationally recognized social media marketing expert, explains how you can leverage these newfound influencers to share your brand's message more credibly and authentically in his new book, The Age of Influence.
The Age of Influence will teach brands, executives, and agencies how to:
Identify, approach, and engage the right influencers for their brand or product.
Determine what resources to put behind influencer campaigns.
Manage the business side of influencer marketing, including tools that will help measure ROI
Develop their brand’s social media voice to become an influencer in its own right.
Looking to get more out of your reading experience?
You'll receive the following bonuses when you order your copy!
The Current State of Influencer Marketing:
Brands are learning that leveraging social media influencers can be an effective way to expand their businesses' reach. Now it's time to learn how. In this PDF, author Neal Schaffer gives an overall look at the current state of the ever-growing industry.
Influencer Marketing Management Toolkit:
The ultimate resource kit to help you prepare your brand and business for the ins-and-outs of social media strategy.
For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.